In order to be successful, your website needs to appeal to both humans and computers: i.e. customers and search engines. Search engine optimization (SEO) is what brings your website to a high position in search results on Google, Bing, Yahoo! and others. This makes your website easier for customers to discover while searching for the products they want to buy. SEO is performed in a few ways, including content marketing that targets important keywords, and on-page optimizations geared toward proper formatting and fast page load speed.