Call Tracking & Recording

Don’t guess which marketing’s working. Know with Call Tracking.

What is Call Tracking?

Ever ask a caller, “how’d you find out about our business?” With call tracking software, you’ll know the answer before you pick up the phone. Even better, you’ll see which ad, campaign, or keyword got their attention.

Now, imagine the power of knowing why each of your contacts called, every time they reach out. When you understand what makes your phones ring (and texts ping), you’ll stop wasting money on what doesn’t.

How Call Tracking works

Under the hood, Call Tracking uses dynamic number insertion (DNI) to keep track of online activity like PPC ads, emails, social media posts, and keywords. Source-level tracking follows the calls from offline marketing pieces: ads, mailers, brochures, billboards, and more.

Long story short, if you can put a phone number on it, you can track it.

In addition to revealing the sources behind your calls, you’ll also gain access to each lead’s name, number, and location (with Call Tracking, you can record your calls, too).


You may know the sources of your most valuable clicks. But do you know which ads, keywords, and campaigns drove your most valuable calls?


The best marketing decisions are driven by data. But if your reporting doesn’t account for calls and texts, your analytics aren’t accurate.


Call Tracking helps you improve the quality of your leads. But did you know it can transform the way you communicate with them, too?

Need the ability to listen to calls and trace the original traffic source of the call?